About Maison of Words

Inspired by the delicate work carried out by hand in storied French ateliers, Maison of Words keeps the craft of storytelling alive. 

We believe the best brands don’t just sell products, but tell stories that travel far and become richer with time. 

Through our signature storytelling systems, we help discerning founders bring their vision to life and create enduring value that compels customers to return again and again. 

As a commitment to our craft, we preserve the creative practice that makes our copy deeply human and work with a small clientele to ensure every founder receives the utmost attention and support. 

Maison of Words founder photo

Meet Abby

Abby is a Manila-based brand copywriter helping emerging labels around the world build enduring value through storytelling. 

After earning her creative writing degree, Abby landed in-house roles to hone skills in website copywriting and branded content marketing. She soon became drawn to fashion writing, which brimmed with the kind of worldbuilding, mythmaking, and muses that filled her university days. But where she lived, such opportunities were rare. So she took matters into her own hands and founded her own copywriting house. 

Abby has since developed brand messaging and editorial copy for global brands like Harithand, Atiimu, Zaco Australia, Sakuranna, Marcella NYC, Epitome, and Linen Studio. She has a special sensibility for making products sound like a work of art and evolving raw ideas into a story system, guiding founders from launch to growth.

CONTACT ABBY

  • Veronica S., founder of Linen Studio

    “It was a pleasure working with Abby. She was easy to get along with and she had a good grasp of what we wanted to happen with our brand from the get-go. What impressed us the most about her work is the fact that she really immerses herself in the products she is writing copies for by doing intensive research on her own. We definitely recommend Abby’s copywriting services for those brands who want to tell a story."

  • Martina J., founder of Amari

    “Abby was able to write everything down beautifully in a way that she made our brand speak with our envisioned identity. After reading her work, it's as if she brought our pieces to life. She was so easy to work with because she made sure she understood everything needed about the brand and collection before working on the project.”

  • Natalie B., founder of Sakti Rising

    “Abby was incredibly professional and organized. She laid out all action items and timelines clearly and there was great communication at every stage of the process. This, in addition to her lovely personality, made the experience effortless and very enjoyable. Abby also did a phenomenal job capturing the voice of the brand — she took the brand's voice and elevated it into phrasing that resonates with and engages our customer. Finally, Abby's experience writing copy for fashion businesses provided valuable insights into the flow of the customer experience on our website."

  • Christina S., founder of Shop With Dice

    “I had a great experience working with Abby. Her writing style is whimsical and fun and she was able to get me and my readers excited about new retailers and brands. She has a great knack for storytelling and dug deep to get all the backstories of the brands we wanted to showcase. She was quick and responded great to feedback. I'd definitely love to work with her again!”